We help organizations navigate complex M&A landscapes — from deal strategy and due diligence to post-merger integration — with a strong focus on leveraging digital transformation to maximize value. Our approach combines strategic insight, operational excellence, and technology-driven innovation to ensure every transaction translates into sustainable growth and long-term advantage.
Backed by over a decade of experience in corporate finance and investment advisory, bringing deep insight into capital markets and strategic transactions.
Experienced in guiding executive teams through critical growth, and integration phases, combining analytical insight with practical leadership.
Experienced in guiding organizations through large-scale digital initiatives — integrating technology, data, and strategy to drive efficiency, innovation, and sustainable growth.
Deep expertise in evaluating company performance, and uncovering key value drivers to support informed investment decisions.
Role: Founder, Marketising (Dubai / Cairo) • Apr 2017 – Jan 2021
As Founder of Marketising, I led the creation and successful launch of Egypt’s first in-mall digital signage platform, in partnership with Al Futtaim Mall. This pioneering initiative transformed traditional retail advertising into an interactive digital experience, introducing advanced digital-out-of-home (DOOH) technologies.
This project reflects my strategic leadership in digital transformation — bridging technology and business impact.
Role: Business Development Director, DMG MORI • Feb 2021 – Mar 2023
At DMG MORI, I spearheaded a national capacity-building initiative in partnership with Egypt’s Ministry of Education & Technical Education (MoETE). I led the establishment of multiple “Centres of Competence” (CoC) across vocational schools, equipping them with high-tech turning and milling machines aligned with Industry 4.0 digitalisation standards.
This project demonstrates my strategic leadership in capacity-building — fostering a digitally skilled workforce and the bridge between education and industrial transformation.